Automotive & Travel Personas
Automotive
| Persona | Customers who are... |
|---|---|
| Owners by make | Owners of a specific vehicle make (selectable list). |
| Owners by model | Owners of a specific vehicle model (selectable list). |
| Age of vehicle | Owners of a vehicle aged 0–5, 6–11, or 11+ years. |
| Prospective buyers | In-market for a certain vehicle type (selectable list). |
| Auto enthusiasts | Interested in automotive parts, accessories, electronics, motorcycles, or RVs. |
Sports & Outdoors
| Persona | Description |
|---|---|
| Sports fans | Engaged with team sports content; purchase fan-focused apparel and gear. |
Travel
| Persona | Customers whose purchase habits suggest they are... |
|---|---|
| Travelers | Likely to take 3–4 trips/year (luggage, travel toiletries, portable electronics). |
| Leisure travelers | Vacation for fun (swimwear, sunscreen, beach gear, casual apparel). |
| Business travelers | Travel for work (carry-on luggage, laptops, business attire, mobile chargers). |
| Budget travelers | Prioritize savings and value (budget luggage, refillable bottles). |
| Luxury travelers | Higher-end experiences (premium luggage, skincare, upscale electronics). |
| Family travelers | Travel with children (kids’ apparel, car organizers, travel activity kits). |