Food & Beverage Personas

Note: Alcohol sub-category buyers are available for Offsite media only.

Persona	Description	Status
Food & cooking — burgers	Frequently cook/eat burgers (ground beef, plant-based, buns, etc.).
Food & cooking — chicken	Regularly buy chicken (fresh cuts, frozen, nuggets, rotisserie).
Food & cooking — pizza	Buy frozen pizzas, dough, sauce, or toppings.
Food & cooking — breakfast	Look for quick ways to start the day (eggs, cereal, bagels, yogurt).	New
Food & cooking — lunch	Build mid-day meals (sandwich bread, deli meats, snack packs).	New
Food & cooking — dinner	Plan evening meals (proteins, pastas, sauces, meal kits).	New
Walmart foodies	Explore a wide range of items, new flavors, and meal solutions.
Snack lovers – sweet	Drawn to candy, cookies, granola bars, or bakery items.	New
Snack lovers – savory	Purchase chips, dips, pretzels, jerky, or nut mixes.	New
Dessert lovers	Buy sweet items from frozen, bakery, or baking aisles.	New
Baking essentials	Shop the baking aisle for ingredients (flour, sugar), pans, or books.
Carb conscious	Maintain low-carb/keto-friendly/paleo lifestyles.
Health-conscious foodies	Interested in organic produce, plant-based proteins, and gluten-free.	New
Easy-prep meal shoppers	Purchase ready-to-cook or meal kit options (pre-marinated meats).	New
Grab-and-go meal shoppers	Frequently pick up portable meals (sandwiches, energy bars).	New
Weekly meal planners	Stock up on bulk ingredients; show signs of prepping ahead.	New
Family meal shoppers	Buy for multiple age groups (kids' snacks to family-sized dinners).	New
Home gourmet cooks	Cook from scratch; seek premium/specialty/imported ingredients.	New
Hosting & entertaining	Buy food, beverages, and décor for gatherings/holidays.