Lifestyle & Life Stage Personas

Automotive (high-level)

Full vehicle make/model lists are selectable in-platform.

Persona	Customers whose purchase habits suggest they are...
Small business owner	Frequently buy items for their business at Walmart.
Tech savvy	Likely to be technology enthusiasts across the Electronics department.
Gamers	Likely to be gaming enthusiasts; buy video games, devices, and accessories.

Note: Includes buyers of any gender.

Persona	Customers whose purchase habits suggest interest in...
Fashion trendsetters	Clothing, footwear, and accessories across all demographics and seasons.
Women’s fashion	Women’s clothing, footwear, and accessories.
Men’s fashion	Men’s clothing, footwear, and accessories.
Kids’ fashion	Kids’ clothing, footwear, and accessories.

Note: Beauty and grooming personas include buyers of any gender.

Persona	Customers whose purchase habits suggest interest in...
Healthy living	A healthy lifestyle and wellness products.
Fitness & Exercise	Exercising and staying fit.
Women’s beauty	Products targeted at the female demographic.
Men’s grooming	Products targeted at the male demographic.

Persona	Customers whose purchase habits suggest interest in...
Apartment living	Likely to move frequently; buy small space storage and organization.
Home improvement	Products across Home Electronics, Furniture, and Outdoor departments.
DIY-ers	Repair/remodeling projects (electrical, plumbing, construction).
Interior decorators	Interior design and decorative products for the home.
Hosting & entertaining	Entertaining and hosting parties in their homes.

Persona	Customers whose purchase habits suggest they are...
Upcoming movers	Preparing for a move (packing supplies, storage bins, cleaning products).
New home buyers	Recently purchased/in process (furniture, appliances, home improvement).
Recent movers	Recently relocated; need to restock pantry and essentials (bedding, kitchen).
Nearly/newly married	Shopping for marriage life changes (kitchen gadgets, celebratory items).
Retirees	Transitioning to retirement (travel gear, hobbies, home comfort upgrades).

Persona	Description
With a child aged 0–1	New parents buying baby apparel, footwear, and toy products.
With a child aged 2–4	New parents buying baby apparel, footwear, and toy products.
With kids aged 4–7	Families buying items for children aged 4–7.
With kids aged 8–13	Families buying items for children aged 8–13.
With kids aged 14–17	Families buying items for children aged 14–17.
With kids aged 18–23	Families buying items for children aged 17–23.

Persona	Customers who are...
Pet parents	Buyers in the Pet Supplies category.
Cat parents	Regular buyers of cat food, treats, and toys.
Dog parents	Regular buyers of dog food, treats, and toys.