| Walmart Deal Days |
Engaged with promotional events like Deal Days. |
| Walmart Baby Days |
Regular customers during Baby Days events. |
| Valentine’s Day |
Shopping for romantic gestures (candy, cards, flowers). |
| The Big Games |
Sports fans/event hosts (snacks, beverages, frozen appetizers). |
| Spring holidays |
Preparing for family spring events (candy, grocery staples). |
| Tax Day |
Making discretionary purchases around tax refund season. |
| Mother’s Day |
Gift-focused (greeting cards, bath/beauty, apparel). |
| Labor Day (Dads) |
Gifts for dad-centric interests (grilling, grooming, electronics). |
| Fourth of July |
Party-hosting (grilling tools, decorations, USA-themed apparel). |
| Labor Day (Weekend) |
Extended weekend event shopping (patio furniture, grills). |
| Back-to-School |
Families preparing for the academic year (supplies, backpacks). |
| College move-in |
Furnishing dorms/off-campus housing (bedding, mini fridges). |
| Fall tailgating |
Fans gearing up for sports seasons (chips, dips, beverages). |
| Halloween |
Preparing for celebrations (costumes, candy, décor). |
| Thanksgiving Day |
Focus on holiday meals (turkeys, baking supplies, produce). |
| Big 6 Shopping Days |
Deal-driven (Black Friday/Cyber Monday); high-ticket items. |
| Winter holidays |
Focus on Christmas, Hanukkah, and New Year’s (gifts, décor). |
| New Year, New You |
Resolution-driven (fitness gear, equipment, supplements). |