Shopping Habits Personas

Note: Cross-category buyers are available for Offsite media only.

General

Persona	Description	Status
Everyday savers	Value-driven; consistently look for deals on everyday needs.
Household essentials	Routine stock-up customers focused on Household & Consumables.
Pickup & delivery — new	First-time or infrequent users of Walmart's Pickup & Delivery.
Pickup & delivery — engaged	Consistent and frequent users of Pickup & Delivery.
Mid-tier spenders	Moderate spenders across online and in-store channels.	New
Upper-tier spenders	Higher than average total purchases; strong activity/engagement.	New