Creative Checklist (Planner Version)
Universal
- Creative matches landing page promise
- Product/name appears early and clearly
- Mobile-first readability (most placements are mobile-heavy)
- Brand logo ready
- Headline <= 45 characters
- Shelf / Brand Shop landing page built and merchandised
- 16:9 video, 5–45 seconds
- Works with sound off (captions / on-screen text)
- Hook in first 3 seconds
Onsite Display
- Clean PNG logo (transparent background)
- Lifestyle image respects safe zones
- Background color provides contrast (avoid Walmart blue/yellow)